The future of

entertainment

                  is now

ENTERTAINMENT / DIGITAL & PHYSICAL MEDIA / CONTENT / MUSIC

The ultimate ecosystem building tomorrow’s superstars

Dubbed the “Hogwarts for future popstars” or “Rocket Internet for music.” We’re creating one world of hit-content and breathtaking consumer experiences by empowering and training top talent.

Black One Company Ecosystem

Meet Black One

A fully integrated entertainment company.

Through systematic incubation and acceleration, we turn aspiring talent into global popstars—creating the ultimate media ecosystem in the process.

partners & media

Realizing Black One Campus

Specialized in creating shared brand experiences: emotional, relevant, and economically successful.

Space and infrastructure

The largest music studio complex in the world joined forces with us to build the “Hogwarts for Future Popstars.”

Progress and transparency

First music initiative dedicated to creating better foundational, professional, human, and social standards.

our team

Klaus H. Wilch

Klaus H. Wilch

Co-Founder & CEO

10+ years of international experience in corporate, consulting, and venture capital in South Korea, the US, and Europe.

Maxim Boelter

Maxim Boelter

Co-Founder & CCO

Proven successful track record with hit artists and major + indie labels. 8+ years of professional experience as a music and content producer.

Sungmin Kim

Sungmin Kim

CXO

15+ years experience as a creative team lead at JYP Entertainment (No. 1 in Korea) in charge of groups like 2PM, miss A, Wonder Girls. Project manager at Samsung Consumer & Music Lab + Samsung Mobile HQ, Auditory UX team.

Suk-hyon paek

Suk-hyon paek

VP of Communications

Your content goes here is text in the module Advanced settings. Your content goes here is text in the module Advanced settings. Your content goes here is text in the module Advanced settings.

Wonmin Choi

Wonmin Choi

VP of Asia Pacific

Your content goes here is text in the module Advanced settings. Your content goes here is text in the module Advanced settings. Your content goes here is text in the module Advanced settings.

Katie Long

Katie Long

Senior Growth Manager

Your content goes here is text in the module Advanced settings. Your content goes here is text in the module Advanced settings. Your content goes here is text in the module Advanced settings.

+ our creative pool of over 20 content experts.

The problem

The music industry is underserving top talent.

Finding the next big star has never been more expensive. Major labels alone are spending over $4.5+ billion a year to find and sign new artists. Yet, even once signed, 9 out of 10 of these artists still fail.

Why is this happening?

Today’s hyper-connected world has changed how we discover rising stars and consume content. Yet, the market still doesn’t provide the development opportunities and dynamic environment modern artists need to succeed.

Artists need to figure it all out themselves.

Creating a constant stream of high-quality content remains one of the biggest challenges artists face. Big stars remain at the top because of the multi-million dollar teams they create. At Black One, we can model this process and effect for a fraction of the cost.

“Major labels are still run on the system of the ‘Hunger Games’: 19 in every 20 artists do not succeed in their system. I predict that there will be a full restructuring of the three major music companies. It will be very difficult for anyone in this market to justify a $5bn annual cost structure.”

WILLARD AHDRITZ

Kobalt Music Group, Kobalt Capital

Our solution

A proven superstar-building ecosystem.

Inspired by the hyper-successful, billion-dollar Korean Pop companies. We adopt the key parts of their modern talent-building approach, fusing them with western nuances. 

What does this look like?

Combine systematic talent training, holistic management, and label-like services into one supportive development process. With the agility, flexibility, and physical infrastructure necessary in today’s fast-changing content landscape.

The “spray and pray” approach made obsolete.

Traditional music companies all work on a “spray and pray” basis. They hope to find artists that fulfill market demands. As the numbers show, this is highly inefficient. Black One doesn’t have this problem. We use a repeatable product-, data-, and market-first development approach—excelling in cost-efficiency and risk management.

“Hit songs are uncorrelated assets that are predictable, reliable and as investible as gold or oil. Now thanks to streaming, the music industry, once again, has its best days in front of it.”

Merck Mercuriadis 

Founder of Hipgnosis Songs Fund; Former Manager: Beyoncé, Elton John, Nile Rodgers, etc.

resource library

PITCH DECK

The most comprehensive overview of what Black One is and why it exists.

FINANCIALS

Dive deep into our Financial Master Sheet to understand our numbers.

INSIGHTS & DATABASE

Understand the ins and outs of the music, entertainment, and media industry.

KNOWLEDGE DOSSIERS

Get an exclusive look into the world surrounding Black One. Discover why Black One exists and the opportunities that are driving us.

Music content monetization is flourishing worldwide. And the key to success in today’s fast-moving and ever-evolving content world requires a company with the agility and flexibility of an independent and the resources of a major.”

HAIM SABAN 

Billionaire Media Mogul; Creator of “Power Rangers.”

Get the latest updates

Here are some common questions about Black One:

Getting
Started

Why is this a good investment opportunity?

Black One operates within a non-nascent, yet huge and strongly growing market. Inefficiency, fragmentation, and antiquated systems all plague the industry. What does that mean for us? Perfect potential for rapid disruption.

Ontop, we put the highest importance on having a proven business model. Enabling us to reach high revenue regions and break-even quickly. We intend to be a dividend strong share for our shareholders. Sadly, many startups lack a sustainable business model and fail while finding one.

All of this will not only fuel our valuation’s growth but is also just a starting point. In the long-run, we will expand further into M&A and acquire small music-, media- and consumer tech startups. Many have promising tech, yet initially, lack an audience. Spending millions trying to build one with ads and expensive content marketing seems wasteful. But also presents us with massive opportunities for hyper-growth in the future.

Learn more about all of this right here.

When can I invest?

This depends fully on how soon you want to reserve your equity tokens and the amount you intend to invest.First come, first served.

Before the ETO: Fill out our pre-registration form to see if you qualify as a private pre-sale investor. For private pre-sale and traditional investments, we can only accommodate larger minimum investment amounts.

 

During the ETO: Anyone who is allowed onto the Neufund platform and has successfully run through their KYC process.
What is Black One's target growth / ROI?

A minimum of 5x (500%) in the first 5 years and up to 50x (5000%) in the first 7-10 years.

Keep in mind that these forecasts are non-binding preliminary information. Ultimately, the ROI might turn out to be lower or higher than projected. Yet we’ve taken great care in calculating these numbers based on our peers and market trends.

Learn more in our Financial Master sheet here and see our legal disclaimer here.

Black One Ent.

Are you a one-hit-wonder factory?

No. Producing “soulless marionettes” is not what we intend to do. In fact, within our development system, it’s almost impossible.

Fundamentally, one-hit wonders are the record industry’s version of a viral video. A fleeting amusement that briefly entertained enough people to propel them into the charts. And the antiquated label system is set up to create these one-hit wonders.

Currently, a successful debut is usually compromised by record label pressure and pre-mature touring. Most people fail to comprehend how difficult the creative process can be. In particular, if the talent has to figure it all out by themselves (which is the status quo). And ultimately, even though the creative output might just be another part of an artist’s “product line,” it still remains the brand’s fuel.

This is why at Black One, our holistic development approach focuses on nurturing talent within an already creative environment. This is where we excel more than any other industry player. And is the key to ensure the longevity of an artist. Commercial success comprises so many components: marketing, sex appeal, stage presence, press savviness, but the most essential element is arguably being in tune with the mood of the masses – and this is what our environment keeps talent in sync with.

Why are you located in Berlin, Germany?

First of all, the content business is global and we also view it as an “export” product. Therefore, for audiences, it doesn’t matter much where the company is located in the beginning.

Yet, one should definitely be in a place where there is enough creative talent to source from. Luckily Berlin is and has already attracted plenty and is on track to be Europe’s premier creative hub.

Second, London and Berlin are the only entertainment, music, and media hubs within Europe. Berlin to us has the most upward potential out of the two and draws more creative talent.

Germany and Europe are also good test markets to break new music acts. For instance, The Backstreet Boys and many other artists (and hit songs) first got big in Europe before blowing up in their home markets.

How can you compete with major labels?

We don’t see ourselves as direct competitors. Black One has a different approach with a totally different value proposition.

If all an artist wants is cash (as a loan), then a label is the way to go. Of course, one has to have built themselves up to the point where a label feels like they will recoup their investment. Major Labels are musical banks with huge legacy costs to their names. They spend billions every year to find talent. We have the potential to make money while building talent.

 

Can’t artists do everything themselves nowadays?

Yes and no. Despite technology having made creation cheaper and more accessible, it hasn’t made achieving lasting commercial success much easier. High quality content development will always stay hard and this is where most fail in the long term.

Moreover, it is evident that top talent requires all these to prosper longterm: access to training, (co-) production, industry know-how, to network, capital, and holistic career development/management including physiological and psychological support. Today’s systems simply can’t accommodate this whole complex range.

© 2020 All Rights Reserved – BLACK ONE ENTERTAINMENT GROUP UG (haftungsbeschränkt)